Post by account_disabled on Dec 27, 2023 11:11:50 GMT
In 2020, audio content consumption skyrocketed. According to the III Report on voice and audio in Spain, prepared by the consulting firms Prodigioso Volcán and SEIM, in 2020 Spaniards have listened to more podcasts than in previous years, and the times and places in which they have been consumed have been seen. altered. The reason? Confinement and the new routines that emerged from it, which led 38% of Spaniards to approach the audio format, as demonstrated by a Spotify study presented in October 2020. Thus, online audio has become one of the innovation trends that will mark 2021 , as Óscar Alonso, CEO of t2ó, told us a few months ago , who confessed to us that, from the company, they observed three major trends for the new year: voice assistants, online audio and video aimed at direct response, and the mobile experience of users. This is why the marketing, sales and digital strategy consultancy wanted to inaugurate the year with its own podcast channel: “ Digital Talks By t2ó ”, which premiered with the episode “ Virtual assistants for your Marketing strategy ” .
t2ó is synonymous with innovation, and this is demonstrated with this new podcast channel, which has been launched by Esther Checa , Head of Innovation at t2ó, with one of the most popular topics in this new year: Conversational Phone Number List Marketing ; For this, it also had the participation of two great experts in the field: Nieves Ábalos , co-founder and Chief Product Officer of Monoceros Labs and José Gómez , co-founder and CEO of Sentimer Technologies. Virtual assistant market to reach $45.1 billion by 2027 Conversational Marketing is becoming increasingly relevant, and the virtual assistant market is expected to reach $45.1 billion by 2027 ; For this reason, Ábalos and Gómez shared in this podcast the keys to understanding how a brand can develop its Conversational Marketing strategy. To begin, Checa was interested in knowing which use cases experts are most familiar with when developing a conversational experience.
In the case of Sentimer Technologies, Gómez pointed out that the main use cases with which they work are related to sales and lead qualification through virtual assistants, with e-commerce, in which they help users make decisions. your decision, as well as to finalize the transaction, with the optimization of advertising campaigns, through obtaining information in the 1st party data and with the attention and improvement of the customer experience. In the case of an agency, such as Monoceros Labs, Ábalos pointed out that the main demand is in entertainment and content consumption. When asked what the main differences are in the development of a chatbot and a voice app , both experts commented that there are many channels through which virtual assistants can be used, and that the focus will have to be placed on the case of use. “The first difference is that when you create a voice experience for virtual assistants you have to limit it and think that you are designing only for voice, so there are use cases in which it does not work so well,” Ábalos clarified, along with Gómez added that the natural language understanding system must work very well. "A big difference is that the speed at which people process information is not the same when we read it as when we listen to it, so we would not prepare the same model for a purely voice assistant, as for a text assistant or for a combined,” he added.
t2ó is synonymous with innovation, and this is demonstrated with this new podcast channel, which has been launched by Esther Checa , Head of Innovation at t2ó, with one of the most popular topics in this new year: Conversational Phone Number List Marketing ; For this, it also had the participation of two great experts in the field: Nieves Ábalos , co-founder and Chief Product Officer of Monoceros Labs and José Gómez , co-founder and CEO of Sentimer Technologies. Virtual assistant market to reach $45.1 billion by 2027 Conversational Marketing is becoming increasingly relevant, and the virtual assistant market is expected to reach $45.1 billion by 2027 ; For this reason, Ábalos and Gómez shared in this podcast the keys to understanding how a brand can develop its Conversational Marketing strategy. To begin, Checa was interested in knowing which use cases experts are most familiar with when developing a conversational experience.
In the case of Sentimer Technologies, Gómez pointed out that the main use cases with which they work are related to sales and lead qualification through virtual assistants, with e-commerce, in which they help users make decisions. your decision, as well as to finalize the transaction, with the optimization of advertising campaigns, through obtaining information in the 1st party data and with the attention and improvement of the customer experience. In the case of an agency, such as Monoceros Labs, Ábalos pointed out that the main demand is in entertainment and content consumption. When asked what the main differences are in the development of a chatbot and a voice app , both experts commented that there are many channels through which virtual assistants can be used, and that the focus will have to be placed on the case of use. “The first difference is that when you create a voice experience for virtual assistants you have to limit it and think that you are designing only for voice, so there are use cases in which it does not work so well,” Ábalos clarified, along with Gómez added that the natural language understanding system must work very well. "A big difference is that the speed at which people process information is not the same when we read it as when we listen to it, so we would not prepare the same model for a purely voice assistant, as for a text assistant or for a combined,” he added.